CVS/pharmacy is the nation’s leading drugstore beauty destination, offering an unparalleled product assortment with an eye on best-in-class value and service. Customer feedback inspires the beauty offerings. CVS/pharmacy offers the most innovative products in the industry, along with the affordability and accessibility that customers have come to trust and expect.
The CVS/pharmacy ExtraCare® Beauty Club rewards shoppers for buying the beauty products they love. Members earn $5 ExtraBucks® Rewards for every $50 cumulatively spent on qualifying beauty products, and receive a 10% off beauty shopping pass at enrollment as well as $3 ExtraBucks® Rewards on their birthday. Beauty Club members also receive e-newsletters with exclusive coupons, tips and new product information, and have access to invaluable beauty tips and personalized advice on the CVS Beauty Club Facebook and Twitter pages.
CVS/pharmacy recently introduced the exclusive beauty collection, Makeup Academy. Developed for CVS/pharmacy by makeup professionals and beauty experts, the comprehensive line includes more than 145 products within three categories -- lip products, false eyelashes and makeup brushes -- delivering makeup artist must-haves in fashion-forward colors, luxurious textures and pro-performance designs. Developed under the same Makeup Academy brand name as the popular UK line, this new collection was designed specifically and exclusively for CVS/pharmacy with a unique product portfolio, distinctive and high-quality formulations, in-demand shades, and refined packaging. Based on insights into the needs of CVS/pharmacy's more than 35 million weekly shoppers, 80% of whom are women, the launch collection has been carefully developed in key categories.
Nuance Salma Hayek, a first-of-its-kind collaboration with actress Salma Hayek, is an extensive collection of high-quality products designed to enhance every woman’s individual beauty at a price she can afford. Inspired by her grandmother, Salma worked with CVS/pharmacy to develop the line combining exotic ingredients and ancient beauty secrets passed down through generations. The undeniable results experienced by so many women has led to the line’s expansion of cosmetics, skincare, hair care and body products, while also introducing a completely new nail category.
The number one best-selling fragrance and body care line at CVS/pharmacy, the exclusive CVS/pharmacy brand Essence of Beauty offers a full range of high-quality beauty care products. The indulgent bath and body collections include lotions, creams and gels with an exclusive moisturizing complex. The fragrances, from light body mists to eau de toilettes and eau de parfums, are created by master perfumers. Expertly-crafted cosmetic brushes, innovative accessories and spa-inspired products like ultra-lathering body sponges and soothing eye masks, provide professional-quality products for at-home use.
CVS/pharmacy’s expertly-trained Beauty Advisors offer personalized beauty advice and assistance to help customers find the right beauty products for their needs. Present in 900 CVS/pharmacy locations, Beauty Advisors are knowledgeable on all beauty brands and products in-store, and can help to provide unbiased product advice. At Healthy Skincare Centers, Beauty Advisors can even perform a skin analysis to determine skin type and provide customized skincare solutions. In addition, Beauty Advisors host regular product demonstrations for customers.