CVS Health has been named one of Fast Company’s most innovative companies for 2019.
The annual list, which ranked CVS Health #3 in the beauty sector, recognizes companies that are “making the most profound impact on both industry and culture.”
CVS Health was recognized for our Beauty Mark initiative, which launched in 2018 and was designed to create new industry standards for post-production alteration of beauty imagery and to encourage and promote authenticity in beauty. In early 2019, we announced the progress we had made toward our goal of having full transparency in the beauty imagery in our stores, online and for marketing efforts by the end of 2020.
Beauty Evolution: Our Ongoing Innovations
Beauty Mark is one of a number of innovations in beauty that we have made over the past year.
Our BeautyIRL concept shops, currently in four CVS Pharmacy locations, offer a more inspiring and interactive shopping experience that speaks to the evolving beauty landscape. The shop-in-shops feature an expanded and redesigned beauty department and mini beauty services through an exclusive partnership with GlamSquad, a technology-driven on-demand beauty services company and community of beauty professionals.
And on CVS Pharmacy shelves nationwide, we’ve grown our Korean beauty product offerings to become one of the largest and most expansive selections in the world, featuring ahead-of-the-curve skincare and makeup innovations.
We’re also on track to fulfill our commitment to remove parabens, phthalates and the most prevalent formaldehyde donors across nearly 600 beauty and personal care products from store brands CVS Health, Beauty 360, Essence of Beauty, and Blade product lines by the end of 2019.
Additionally, our CVS Beauty Club is offering more rewards than ever and earlier access to new items for our most loyal customers.
National trade publication Women’s Wear Daily (WWD) also recognized our growth and innovation in the sector, giving CVS Pharmacy a Beauty Inc. award for Retailer of the Year for 2018.
The accolades from WWD and Fast Company are just two of several recent third-party acknowledgments that CVS Health has recently received, including: FORTUNE Magazine’s World’s Most Admired Companies, Forbes Most Valuable Brands; Corporate Responsibility Magazine's 100 Best Corporate Citizens; Human Rights Campaign's Top Places to Work for LGBT Equality; Points of Light's The Civic 50; Military Times Best for Vets; Newsweek's Green Ranking of America's Greenest Companies; and Diversity Inc's Top 50 Companies for Diversity.