Serving the growing Medicare market remains an important part of CVS Health’s business. So, making a connection with Medicare-eligible members is critical. The Aetna Medicare team has a number of innovative strategies to do just that. In this video, we look at two of those strategies — "We Speak Human" and Songs 4 Seniors.
We Speak Human works to improve the member experience
Aetna Medicare created a team called “We Speak Human” that is focused on improving the Medicare member experience by communicating in ways that are easy to understand.