CVS Health Foundation teams up with Truth Initiative to launch program to help more HBCUs and Community Colleges Go Tobacco-Free
Truth Initiative® and the CVS Health Foundation are coming together to support historically black colleges and universities and community colleges across the country to implement comprehensive smoke- or tobacco-free campus policies.
Less than half of the 102 federally-recognized HBCUs and about one-third of the 1,108 community colleges in the U.S. have comprehensive smoke-free policies.
The “truth x CVS Health Foundation” tobacco-free campus initiative follows the latest truth® campaign, #STOPPROFILING, which underscores that tobacco use is more than a public health issue—it’s a social justice issue. For years, African-Americans, low-income neighborhoods, LGBTQ communities and other populations have been disproportionally targeted with tobacco marketing.
For example, in major cities like Washington D.C., there are up to 10 times more tobacco advertisements in African-American neighborhoods than in other neighborhoods. Other research has shown that low-income neighborhoods are more likely to have tobacco retailers near schools than other neighborhoods.
“Our partnership aims to counteract the decades of targeting African-Americans and low-income communities by Big Tobacco,” said Robin Koval, CEO and president of Truth Initiative. “With 99 percent of smokers starting before age 27, college campuses are critical to preventing young adults from starting tobacco use, aiding current smokers in quitting and reducing exposure to secondhand smoke for all. We are thrilled to be working with the CVS Health Foundation to make smoking and tobacco use a thing of the past on HBCU and community college campuses.”