Be The First Tobacco-Free Resources

CVS Health remains the only national retail pharmacy to stop the sale of tobacco products. We are also committed to helping people lead tobacco free lives. Through our company and the CVS Health Foundation, we’re investing $50 million through 2020, through an initiative we call #BeTheFirst, which aims to help deliver the nation’s first tobacco-free generation.

We are working with leading anti-tobacco and youth organizations across the country to support comprehensive education, advocacy, tobacco control and healthy behavior programming. With our partners, we're working towards contributing to a 3% decline in youth smoking rate; a 10% decline in the number of new youth smokers; and doubling the number of tobacco-free colleges and universities.

As part of our initiative, we have invested in tobacco-free resources for students, parents, teachers, schools and youth organizations. These tools and curricula cover topics including the dangers of tobacco, e-cigarette use, healthy behaviors, and advocacy training. Below is a list of key resources that are available for youth-serving organizations to leverage:

Tobacco-Free Resources for Teachers, Schools and Youth Groups:

• Yale play2PREVENT Lab’s smokeSCREEN Game
• Stanford’s Tobacco Prevention Toolkit
• CATCH Foundation “CATCH My Breath” E-Cigarette Curriculum
• Communities in Action Resources from the American Lung Association
• Tobacco-Free Generation Campus Initiative

Tobacco-Free Resources for Parents:

• Stanford’s Tobacco Prevention Toolkit
• CATCH Foundation “CATCH My Breath” E-Cigarette Curriculum
• Communities in Action Resources from the American Lung Association
• Tobacco-Free Generation Campus Initiative

Tobacco-Free Resources for Students:

• Yale play2PREVENT Lab’s smokeSCREEN Game
• Campaign for Tobacco-Free Kids Taking Down Tobacco Online Advocacy Training
• Communities in Action Resources from the American Lung Association
• Tobacco-Free Generation Campus Initiative

Our #BeTheFirst Partners