Fighting Pneumonia With a Toothbrush: New Program Is Yielding Results

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A woman smiling with a toothbrush in front of her mouth.

A first-of-its-kind CVS Health initiative to combat hospital-acquired pneumonia through better oral health is improving outcomes and receiving rave reviews from patients. To date, the Rush to Brush program has reached more than 8,000 Aetna members scheduled for one of 23 types of inpatient surgery with kits containing high-quality oral care products, education and a personalized ‘get well’ card.
The effort is designed to help reduce the incidence of hospital-acquired pneumonia, one of the most common and life-threatening infections hospitalized patients can contract.

“We want to shift the paradigm around oral health in hospitals. It’s actually more important to take care of your teeth and mouth when you go in for surgery, not less,” said Mary Lee Conicella, DMD, Chief Dental Officer for Aetna.

Dr. Conicella noted that oral care is critically important in the post-operative setting because the mouth is filled with bacteria. One study found colonization by disease-causing bacteria — especially those linked to pneumonia — in 90 percent of patients within 72 hours of being admitted to the hospital. Those bacteria don’t just stay in the mouth, however; they are often inadvertently inhaled into the lungs.https://www.aha.org/2018-03-29-what-your-hospital-doing-about-1-hospital-acquired-infectionhttps://msphere.asm.org/content/1/4/e00199-16https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4414413https://aricjournal.biomedcentral.com/track/pdf/10.1186/s13756-016-0150-3

Brushing one’s teeth greatly reduces the population of bacteria in the mouth, according to nurse-researcher Dian Baker, Ph.D., professor at California State University, Sacramento.  “When patients brush their teeth, they’re basically taking their bacterial count from hundreds of millions down to just a few, and this greatly reduces their risk of pneumonia.”

Dr. Baker’s research inspired the Rush to Brush program, which is paying dividends in terms of clinical results, member satisfaction and reduced health care costs. To date, there has been about a 30 percent decrease in the incidence of pneumonia among members who received the Rush to Brush kit.Data based on early observations of pneumonia claims within 90 days of procedure for ~1,200 patients Additionally, estimates are that the program will yield approximately $75M in annual avoidable medical costs across Aetna’s commercial and Medicare business.

A note from a patient who took part in the Rush to Brush program.
A note from a patient who took part in the Rush to Brush program.

And members love it: Seventy percent took the kit with them to the hospital, and 95 percent have expressed positive feelings about the program and about Aetna. Members who received the kit have been effusive, saying the initiative “shows that Aetna is caring and considerate” and that “the fact that Aetna took a vested interested in my recovery meant so much.” One member noted that the kit “took the guess work out. All items were needed, all items were used — very important and useful.”

In addition to collaborating with Dr. Baker, Aetna worked with Johnson & Johnson and Colgate-Palmolive to outfit the kits with Colgate Total toothpaste, a high-quality toothbrush, Listerine Zero mouthwash and tips on good oral health.

The program illustrates unique ability of CVS Health and Aetna to use clinical and member data insights to unlock members’ health care needs, according to Daniel Knecht, M.D., Vice President of Health Strategy and Innovation for CVS Health. “Using those insights, we are then able to bring together the resources our members need on their road to recovery,” he added.

For more information about CVS Health’s efforts to improve care across the nation, visit our News & Insights page and the CVS Health Impact Dashboard. To stay informed about the latest updates and innovations from CVS Health, register for content alerts and our Leaders in Care newsletter.

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Health is the Real Win: Attain by Aetna, A New Step in Helping Consumers Transform Their Health, Now Available

Health is the Real Win: Attain by Aetna, A New Step in Helping Consumers Transform Their Health, Now Available
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This article was written by Alan Lotvin, M.D., Executive Vice President, Chief Transformation Officer for CVS Health.

Aetna medical members now have a new personalized way to encourage healthy actions every day and achieve better health. The Attain by AetnaSM app, the first-of-its-kind health experience designed in collaboration with Apple, is now available for download in the Apple App store.  

Attain  is unique because it’s built for people like you and me – not elite athletes, but people who could use a nudge every now and then to take simple actions each day to lead a healthier life. Health isn’t one size fits all, and Attain provides recommendations personalized for you.

The Attain program offers daily and weekly activity goals, and then rewards you when those goals are achieved. More than just steps taken, the app tracks other activities that improve overall health and are measured by the Apple Watch, such as getting more sleep, improving nutrition and being more mindful. In a little more than three months, almost 300 Attain users in our pilot burned more than 4.3 million calories! Additionally, the app uses your health history to create tailored notifications based on clinical guidelines that help you stay on top of key health moments such as refilling prescriptions, getting preventative vaccinations like the flu shot, scheduling annual primary care visits or finding lower-cost options for lab tests when needed.

Attain was built from the ground up to protect user privacy and data. Users consent to the use of their data in Attain with a very straightforward, plain-language consent process. Information collected and used in Attain will never be used for underwriting, premium or coverage decisions. Users who change their mind can stop participating and opt-out at any time.

Achieving your best health is important. CVS Health wants to make getting personal support in health care simpler, more affordable and convenient. With tailored app notifications combined with the technology of the Apple Watch, you can receive the support you need to more easily incorporate healthy actions into your everyday life. We are truly excited to be able to share Attain more broadly.  

Aetna medical members who would like to learn more can visit AttainbyAetna.com and download the app via the Apple App Store to confirm eligibility and rewards* that are available to you. 

Aetna is part of the CVS Health family of companies. 

For more information about CVS Health’s efforts to improve access to quality care across the nation, visit our Quality & Access information center and the CVS Health Impact Dashboard. To stay informed about the latest updates and innovations from CVS Health, register for content alerts and our bi-weekly health care newsletter.

*Not all members are eligible to earn an Apple Watch®. Download Attain and sign in to see which rewards are available to you.

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CVS Health and Smile Direct Club Team Up to Expand Access and Affordability to Innovative Solution for Achieving a Straighter Smile

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Hundreds of SmileShops to open in CVS Pharmacy locations in 2019, more than doubling SmileDirectClub's physical footprint and consumer access to teledentistry

SmileDirectClub and Aetna Dental to collaborate to enhance, simplify patient payment experience

WOONSOCKET, R.I., April 25, 2019 /PRNewswire/ -- CVS Health (NYSE: CVS) and SmileDirectClub today announced plans to expand access to affordable, convenient orthodontic clear aligner therapy through SmileShops in hundreds of CVS Pharmacy locations.

After a successful pilot, SmileDirectClub SmileShops will launch in hundreds of CVS Pharmacy locations in 2019, more than doubling SmileDirectClub's current physical footprint and consumer access to revolutionary teledentistry innovation. Additionally, by early summer 2019, SmileDirectClub will be added as an in-network health care option for Aetna Dental members, providing greater benefits and an enhanced coverage experience for patients.

The collaboration is a leading example of CVS Health's progress in making innovative health solutions easier, more accessible and more affordable for consumers. By increasing the footprint of SmileDirectClub SmileShops in the U.S., the collaboration reinforces SmileDirectClub's mission to democratize access to a straighter smile through an affordable and convenient direct-to-consumer platform.

"CVS Health and SmileDirectClub are aligned in the mission to put the customer at the center of their care by providing easier access to more affordable, more convenient health solutions with proven outcomes," said Kevin Hourican, president of CVS Pharmacy and executive vice president of CVS Health. "SmileShops at CVS Pharmacy support our dedication to enhancing the customer experience with innovative and convenient health and beauty solutions."

"Our collaboration opens the door for millions of CVS Pharmacy customers to be one step closer to getting a smile that they love, and can afford," said Alex Fenkell, co-founder of SmileDirectClub. "CVS Pharmacy understands that quality and convenience are what customers crave when it comes to their health, wellness, and beauty needs. We are excited to extend our footprint and access to straighter smiles with a customer-first organization."

"Aetna is committed to making dental care easy and affordable, which is why we offer coverage for a wide range of Orthodontic solutions, in order to ensure that we're meeting the needs of each patient," said Karen Lynch, president of Aetna and executive vice president of CVS Health. "Our collaboration with SmileDirectClub is exciting because it will enhance and simplify the coverage experience for Aetna members that are candidates for their innovative, low-cost solution."

Today SmileDirectClub SmileShops are open in 13 CVS Pharmacy locations in eight states, with planned expansion of hundreds more in 2019 and potential to expand to over a thousand locations over the next several years. SmileDirectClub SmileShops at CVS Pharmacy feature SmileGuides to assist with getting customers started on their new smile journey, including a free 3D digital image of their teeth, teeth whitening kits, and information on the convenience and affordability of clear aligner therapy. A member of SmileDirectClub's digital network of 240+ state licensed dentists and orthodontists will approve and manage a custom clear aligner treatment plan. Upon the treating doctor's and the customer's approval of the treatment plan, aligners are sent directly to the customer's door. Through SmileDirectClub's proprietary teledentistry platform, customers are able to check in with their doctor every 90 days and more frequently if necessary.

SmileDirectClub's clear aligner therapy works best for people 12 or older with all adult teeth and mild to moderate crowding or spacing issues. Customers can simply walk-in to a SmileDirectClub SmileShop at CVS Pharmacy or they can schedule a visit at https://retail.smiledirectclub.com/cvs. Additional information and a current list of SmileShop at CVS Pharmacy locations can be found at www.cvs.com/smiledirectclub.

Many people in the United States are unable to seek orthodontic care because of prohibitive cost and limited access to care, with 60% of U.S. counties having limited access to orthodontist offices. Traditional teeth straightening solutions typically cost $5,000 to $9,000 and require scheduling multiple appointments during work or school. SmileDirectClub's clear aligner therapy costs, on average, 60% less than traditional orthodontic treatment and straightens teeth, on average, three times faster than traditional solutions. The digital network of state licensed orthodontists and dentists provide remote treatment management, alleviating the requirement of scheduling multiple in person appointments. SmileDirectClub has helped more than 560,000 people in North America achieve a straighter smile, and will launch in Australia in May.

Coming this summer, Aetna Dental will offer in-network coverage of SmileDirectClub clear aligner therapy. Aetna Dental members can visit SmileDirectClub.com to provide insurance information and gain access to real-time savings prior to payment.

The collaboration with SmileDirectClub is another example of CVS Health's commitment to bringing innovative health solutions to customers at their local CVS Pharmacy locations.

CVS Health recently unveiled its HealthHUBs a new health-focused concept store designed to transform the consumer health care experience by providing access to new and expanded health care services and services at local CVS Pharmacy locations. SmileDirectClub SmileShops will be included in select CVS HealthHUBs by end of 2019.

To learn more about the CVS Health and SmileDirectClub partnership, please visit www.cvshealth.com/smiledirectclub.

About SmileDirectClub

SmileDirectClub was founded on a simple belief: Everyone deserves a smile they love. Recognizing an opportunity to increase access to affordable dental care, the company pioneered remote teledentistry and became the market leader of doctor-directed, remote clear aligner therapy. A digital network of 240+ state licensed dentists and orthodontists approves and oversees customer smile plans from start to finish. Customers enter the SmileDirectClub journey in one of two ways: by completing an impression kit sent by mail or by visiting one of 225+ SmileShops for a 3D digital image. SmileDirectClub was founded in 2014 by Alex Fenkell and Jordan Katzman in partnership with Camelot Venture Group, whose portfolio companies include 1-800 CONTACTS and Quicken Loans. Available in the U.S., Canada, and Puerto Rico, SmileDirectClub is based in Nashville, Tennessee. For more information, visit SmileDirectClub.com.

About CVS Health

CVS Health is the nation's premier health innovation company helping people on their path to better health. Whether in one of its pharmacies or through its health services and plans, CVS Health is pioneering a bold new approach to total health by making quality care more affordable, accessible, simple and seamless. CVS Health is community-based and locally focused, engaging consumers with the care they need when and where they need it. The Company has more than 9,800 retail locations, approximately 1,100 walk-in medical clinics, a leading pharmacy benefits manager with approximately 93 million plan members, a dedicated senior pharmacy care business serving more than one million patients per year, expanding specialty pharmacy services, and a leading stand-alone Medicare Part D prescription drug plan. CVS Health also serves an estimated 39 million people through traditional, voluntary and consumer-directed health insurance products and related services, including a rapidly expanding Medicare Advantage offering. This innovative health care model increases access to quality care, delivers better health outcomes and lowers overall health care costs. Find more information about how CVS Health is shaping the future of health at https://www.cvshealth.com.

Media Contacts:

Erin Pensa, CVS Health
401.770.4786
Erin.Pensa@cvshealth.com

Carrie Moore, SmileDirectClub
414 Union St, 8th Floor
202.905.6964
Carrie.Moore@smiledirectclub.com

SOURCE CVS Health

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Aetna announces call for nominations for Aetna's Voices of Health competition

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HARTFORD, Conn., April 1, 2019 /PRNewswire/ -- Aetna, a CVS Health business, today announced they are seeking nominations for the company's 2019 Voices of Health competition, which celebrates non-profit grassroots organizations working to address social determinants of health. The nomination period runs from April 1st 12th.

"We are excited to give people the opportunity to nominate incredible organizations that are moving the needle to help underserved communities find the resources they need in order to live healthier, happier lives," said Floyd W. Green, Aetna's vice president of community activation.

Nominations are open to non-profit organizations in the following cities:

  • New York City
  • Atlanta, GA
  • Charlotte, NC
  • Cincinnati, OH
  • Cleveland, OH
  • Columbus, OH
  • Detroit, MI
  • Fresno, CA
  • Houston, TX
  • Jacksonville, FL
  • Kings County, WA
  • Los Angeles, CA
  • Louisville, KY
  • Lancaster, PA
  • Philadelphia, PA
  • Pittsburgh, PA
  • Inland Empire, CA (San Bernardino and Riverside)
  • Santa Clara, CA
  • Miami, FL
  • Tacoma, WA

Following the nomination period, an internal Aetna committee will select between five to 10 organizations in each city to participate in the upcoming Aetna's Voices of Health competition, which begins on September 9th.

Voices of Health is a friendly voting competition that will take place in all 20 markets, where non-profits will be vying for prize money to help further their missions. More information on the Voices of Health competition will be shared in the coming months.

For official rules and criteria or to submit a nomination, visit aetnavoicesofhealth.com

About Aetna

Aetna, a CVS Health business, serves an estimated 39 million people with information and resources to help them make better informed decisions about their health care. Aetna offers a broad range of traditional, voluntary and consumer-directed health insurance products and related services, including medical, pharmacy, dental and behavioral health plans, and medical management capabilities, Medicaid health care management services, workers' compensation administrative services and health information technology products and services. Aetna's customers include employer groups, individuals, college students, part-time and hourly workers, health plans, health care providers, governmental units, government-sponsored plans, labor groups and expatriates. For more information, visit www.aetna.com and explore how Aetna is helping to build a healthier world. @AetnaNews

Aetna Media Contact:

Anjie Coplin
CoplinA@aetna.com
214-200-8056

SOURCE Aetna

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Aetna Foundation, American Public Health Association and the National Association of Counties Unveil Winners of National Health Challenge

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From Faith-Based Organizations Empowering Healthy Habits to Pop-Up Markets Rebuilding Community Trust: $1.5 Million Awarded to Local Solutions Addressing Social Determinants of Health

HARTFORD, Conn. — As part of an ongoing commitment to supporting community health and wellness, the Aetna Foundation today announced the two grand prize winners of the Healthiest Cities & Counties Challenge (the Challenge). The Mecklenburg County, N.C., Village HeartBEAT program won the $500,000 grand prize from the mid-sized city or county category (population 250,001 600,000) and the Coalition United to Reach Equity (CURE) in Bridgeport, Conn., was awarded the grand prize of $250,000 in the small-sized city or county category (population 65,000 200,000).

The Challenge was launched in partnership with the American Public Health Association (APHA) and the National Association of Counties (NACo), empowering 50 small-to-mid-sized cities and counties nationwide to make measurable, scalable improvements to public health issues in their local communities. Since its inception, the Challenge awarded a total of $1.5 million in grants and prizes to the 50 participating programs to support their efforts to tackle the most pressing health issues facing their communities. In addition to the two grand prize winners, eight programs were designated as runners up in recognition of their achievements, each receiving prizes ranging from $25,000 - $50,000 to help continue their work.

The awarding of the Challenge prizes, funded by the Aetna Foundation, is part of a $100 million commitment by CVS Health and its affiliates to making community health and wellness central to the company's charge for a better world. The new Building Healthier Communities initiative, which will be funded over five years by CVS Health and the CVS Health and Aetna Foundations, builds upon the outstanding tradition of community investment by CVS Health and Aetna and helps to advance CVS Health's purpose of helping people on their path to better health.

"In order to solve our most pressing public health issues, we have to start at the local level acknowledging that the solutions to our problems are as diverse as the communities facing them," said Karen S. Lynch, Executive Vice President, CVS Health and President, Aetna. "These communities are able to get to the heart of their unique challenges and create impactful programs that we hope can be replicated in other communities nationwide."

Over the course of the Challenge, both winners improved local health outcomes with strong, scalable results:

In Mecklenburg County, NC, the African-American population is disproportionately impacted by cardiovascular disease by nearly 20 percent compared to their white counterparts. To combat this, Village HeartBEAT (VHB) activated more than 60 local faith-based organizations to help over 20,000 local residents access health resources to reduce cardiovascular risk. As a result, VHB reduced smoking in the community from 17.4 percent to 13.9 percent and obesity rates from 70 percent to 64.7 percent.

Bridgeport (CT) CURE/ East End Neighborhood Revitalization Zone (NRZ) addressed decades of food insecurity and public mistrust through development of a pop-up market in a documented food desert, improving availability of healthy foods, living wage jobs and sparking greater community cohesiveness. Over the past three years, Bridgeport CURE secured more than 53,000 volunteer hours and leveraged strong cross-sector partnerships to overcome major policy obstacles.

"While every community faces unique health issues, we know a lot can be accomplished when cities and counties join forces," said APHA executive director Georges C. Benjamin. "It is our hope that these two programs, along with the rest of the Challenge participants, will inspire others and serve as models of success and progress for communities around the country who face similar health issues."

The first cohort of Challenge participants were chosen out of hundreds of city governments, local municipalities, health departments, educational institutions and other entities that applied to enter the competition. Improvements were measured around at least one of five domains: healthy behaviors, community safety, built environment, social/economic factors and environmental exposures. The Challenge winners and runners up were selected with assistance from an Advisory Council of public health leaders including elected officials, professors and physicians. RAND Corporation was tapped to evaluate the improvements in social determinants of health achieved and identify the most promising practices with potential for replication.

"Our winners and runners up have demonstrated the ability of counties to transform the communities they support," said NACo president Greg Cox. "Organizations and leaders at the county level are in a unique position to champion the needs of local residents and join community partners in the effort to improve health outcomes for all residents to make a positive health impact."

Winners

Lead Entity

Program

Program Goal

State Served

Greater Bridgeport Opportunities
Industrialization Center Inc.

Bridgeport Coalition
United to Reach Equity

Increase health equity

Connecticut

Mecklenburg County Health
Department

Village HeartBEAT

Decrease rates of
heart disease

North Carolina

Runners Up

Lead Entity

Program

Program Goal

State Served

Hillsborough County

Garden Steps

Increase access to healthy
foods through enhanced walkability

Florida

City of Miami

Live Healthy Little Havana

Increase health care access

Florida

United Government of
Wyandotte County/Kansas City

The 20/20/20 Movement

Increase walkability

Kansas

Louisville/Jefferson County
Metro Government

West Louisville
Outdoor Recreation
Initiative

Increase mental wellness
and healthy behaviors

Kentucky

Coopers Ferry Partnership

The SMART Initiative

Increase water quality

New Jersey

Chatham County Public
Health Department

Chatham Health
Alliance

Decrease obesity

North Carolina

Waco-McLennan County
Public Health District

The Heart of Texas
Urban Gardening Coalition

Increase access to, and
consumption of, fresh foods

Texas

Danville Pittsylvania County
United Fund

Health Collaborative

Increase healthy living

Virginia

For more information on the winners, visit www.healthiestcities.org and join the conversation at #HealthiestCitiesChallenge.

About the Aetna Foundation

The Aetna Foundation is an independent charitable and philanthropic affiliate of CVS Health (NYSE:CVS). As a national health foundation, we promote wellness, health, and access to high-quality health care for everyone. This work is enhanced by the time and commitment of Aetna employees, who volunteered 670,000 hours in 2018 alone. For more information, visit www.aetnafoundation.org.

About the American Public Health Association

APHA champions the health of all people and all communities. We strengthen the public health profession. We speak out for public health issues and policies backed by science. We are the only organization that combines a nearly 150-year perspective, a broad-based member community and the ability to influence federal policy to improve the public's health. Visit us at www.apha.org.

About the National Association of Counties

The National Association of Counties (NACo) unites American's 3,069 county governments. Founded in 1935, NACo brings county officials together to advocate with a collective voice on national policy, exchange ideas and build new leadership skills, pursue transformational county solutions, enrich the public's understanding of county governments and exercise exemplary leadership in public service.

Media Contacts

Ethan Slavin
860-273-6095
slavine@aetna.com

Katy Frame
703-739-8358
kframe@brgcommunications.com

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Aetna Offers Assistance to Members Affected by Flooding in the Midwest

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HARTFORD, Conn., March 21, 2019 /PRNewswire/ -- Aetna, a CVS Health (NYSE:CVS) business, is offering resources to members who have been affected by floods in Illinois, Iowa, Kansas, Michigan, Nebraska, Ohio, South Dakota and Wisconsin.

Aetna members can refill their prescriptions early, if needed. Members who use Aetna's mail-order pharmacy can either get a prescription at an alternate delivery location or refill a prescription that may have been lost, damaged or destroyed.

In addition to helping with prescription refills, Aetna professionals who have experience dealing with traumatic events are also available to help. Aetna has opened its Resources for Living services to those affected by the flooding, regardless of whether they are Aetna members or not. Individuals can call 1-833-327-AETNA (1-833-327-2386) for assistance with finding available shelters, accessing government resources and seeking referrals or help to cope with the emotional impact of the floods.

Aetna members affected by the floods can also seek emergency care anywhere, as needed. The company will monitor the impact the flooding has on its network doctors, hospitals and other health care providers, and make further modifications to its policies as necessary to ensure members have access to care.

If any additional local, state or federal disaster executive orders or regulations are issued related to these catastrophic events, Aetna will adjust its policies to comply.

Aetna members and health care providers affected by the floods who need care or other assistance can reach the company at the following toll-free numbers:

  • Aetna Member Services: Call the number printed on your ID card*. If ID card is unavailable, call 1-800-443-AETNA (1-800-443-2386).
  • Rx Member Services and Aetna Rx Home Delivery Customer Service: 1-888-RX AETNA (1-888-792-3862)
  • Aetna Specialty Pharmacy Customer Service: 1-866-782-ASRX (1-866-782-2779)
  • Aetna Student Assistance Program: 1-877-351-7889
  • Aetna Dental: 1-877-238-6200
  • Aetna Vision Preferred: 1- 866-652-0018
  • Health care providers should contact the Provider Service Centers:
    Indemnity and PPO-based benefit plans: 1-888-MD-AETNA (1-888-632-3862)
    HMO benefit plans: 1-800-624-0756
  • Coventry Health Plans:
    • Commercial HMO and PPO Plans 1-866-847-8235
    • Medicare Advantage Plans 1-800-847-3995
    • Coventry National and First Health Plans 1-800-937-6824

* Members can find replacement ID cards and access to a Personal Health Record on Aetna's secure member site Aetna Navigator . Log in on Aetna's home page.

About CVS Health

CVS Health is the nation's premier health innovation company helping people on their path to better health. Whether in one of its pharmacies or through its health services and plans, CVS Health is pioneering a bold new approach to total health by making quality care more affordable, accessible, simple and seamless. CVS Health is community-based and locally focused, engaging consumers with the care they need when and where they need it. The Company has more than 9,800 retail locations, approximately 1,100 walk-in medical clinics, a leading pharmacy benefits manager with approximately 93 million plan members, a dedicated senior pharmacy care business serving more than one million patients per year, expanding specialty pharmacy services, and a leading stand-alone Medicare Part D prescription drug plan. CVS Health also serves an estimated 39 million people through traditional, voluntary and consumer-directed health insurance products and related services, including a rapidly expanding Medicare Advantage offering. This innovative health care model increases access to quality care, delivers better health outcomes and lowers overall health care costs. Find more information about how CVS Health is shaping the future of health at www.cvshealth.com.

Media Contact:

Shelly Bendit
212-457-0635
BenditS@aetna.com

SOURCE CVS Health

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Aetna Announces Attain, a Personalized Well-being Experience that Combines Health History with Apple Watch Information to Empower Better Health

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Created in collaboration with Apple, Attain by AetnaSM is a direct-to-member experience that blends activity-driven incentives and rewards with personalized health recommendations

BOSTON, Jan. 29, 2019 /PRNewswire/ -- Aetna, a CVS Health (NYSE: CVS) business, announced the launch of Attain, a unique health experience designed by Aetna in collaboration with Apple. Through the use of an Apple Watch, the Attain app will provide Aetna members personalized goals, track their daily activity levels, recommend healthy actions, and ultimately reward them for taking these actions to improve their well-being. Reward opportunities include the ability for eligible users to earn their Apple Watch through their participation in the program.

This launch builds on the 2016 collaboration between Aetna and Apple in which 90 percent of participants reported a health benefit from their use of Apple Watch. Aetna has deep clinical experience, engaging its members across their health care needs from wellness to chronic disease. Apple consistently delivers highly personalized products in a simple yet elegant fashion that prioritizes privacy and data security and helps people live their best lives. The Attain app is the first of its kind designed specifically to offer users a personalized experience that combines their health history with the power of the Apple Watch to help them achieve better health and well-being.

The Attain app is expected to be available in the Apple App Store in Spring 2019. More information can be found at www.AttainbyAetna.com

Attain consists of four main pillars:

Achieve Activity Goals: Health ambitions are not one size fits all, and neither are Attain's customized activity goals. Attain provides participants with personalized daily and weekly activity goals, based on their age, sex and weight. Attain's definition of activity is not restricted to steps taken, and includes other activities measured by the Apple Watch, such as swimming and yoga.

Sustain Everyday Health: Attain offers weekly challenges, where participants earn points for taking actions that improve their overall health and well-being. Challenges may include getting more sleep, increasing mindfulness and improving nutrition.

Receive Personalized Health Notifications for Key Health Moments: Attain recommends personalized healthy actions based on an Aetna member's health history as well as their Apple Watch sensor data. Created in collaboration with a team of doctors, the recommendations are based on clinical guidelines. At launch, healthy action notifications will include reminders to meet activity goals, get vaccinations such as the flu shot, notifications to refill medication prescriptions when they're scheduled to run out, suggestions to visit a primary care physician if they have not had a recent office visit, and the availability of a lower-cost option for scheduled lab tests and imaging such as MRI scans.

Earn Rewards: As they complete their activity goals and recommended healthy actions, participants earn reward points, which can be redeemed to defray the cost of the Apple Watch or for gift cards to popular national retailers.

Attain will bring all of this into a unified health experience, providing it to Aetna members in a single app on a device they may already own and use regularly. Participation requires that Aetna members have an iPhone 5S or later and an Apple Watch Series 1 or later.

"From fitness enthusiasts, to casual gym-goers, to parents who get all their exercise by keeping up with their kids - we designed Attain for everyone," said Alan Lotvin, M.D., Executive Vice President of Transformation for CVS Health. "We understand that you don't need to be a personal trainer or work out several hours a day to be healthier. We're designing Attain to be personalized and clinically relevant to where each individual is in their health journey. This is an ambitious challenge, and we will adapt and improve over time to create the best experience for our members."

After users have joined Attain, they will have the additional option to share their Attain program data and health history with Apple, enabling Apple and Aetna to collaborate, and over time, continue to improve the Attain experience. Through analytics and machine learning, the collaboration will lead to new features for Attain, offering more personalized recommendations designed to give greater context and decrease barriers to health care.

"We believe that people should be able to play a more active role in managing their well-being. Every day, we receive emails and letters from people all over the world who have found great benefit by incorporating Apple Watch into their lives and daily routines," said Jeff Williams, Apple's COO. "As we learn over time, the goal is to make more customized recommendations that will help members accomplish their goals and live healthier lives."

User privacy and data security are at the heart of Attain. A completely voluntary program, members determine what information they want to share and can discontinue using Attain at any time. All Attain health data is encrypted on the device, in transit, and on Aetna and Apple's servers, where it will be stored in a highly secure environment using industry-leading practices fully in compliance with HIPAA. Information from this program will not be used for underwriting, premium or coverage decisions.

The Attain rewards platform builds off a program developed by Vitality Group, a model that has demonstrated that incentives linked to the Apple Watch are associated with increased, sustained activity. A recent study from RAND corporation found an average 34 percent increase in activity levels for participants using the rewards platform incorporated in Attain with Apple Watch, compared to those without these incentives - leading to an additional 4.8 days of activity per month.

Interested Aetna members are encouraged to sign up at www.AttainbyAetna.com to be notified when the App becomes available for download.

About CVS Health

CVS Health is the nation's premier health innovation company helping people on their path to better health. Whether in one of its pharmacies or through its health services and plans, CVS Health is pioneering a bold new approach to total health by making quality care more affordable, accessible, simple and seamless. CVS Health is community-based and locally focused, engaging consumers with the care they need when and where they need it. The Company has more than 9,800 retail locations, approximately 1,100 walk-in medical clinics, a leading pharmacy benefits manager with approximately 93 million plan members, a dedicated senior pharmacy care business serving more than one million patients per year, expanding specialty pharmacy services, and a leading stand-alone Medicare Part D prescription drug plan. CVS Health also serves an estimated 39 million people through traditional, voluntary and consumer-directed health insurance products and related services, including a rapidly expanding Medicare Advantage offering. This innovative health care model increases access to quality care, delivers better health outcomes and lowers overall health care costs. Find more information about how CVS Health is shaping the future of health at https://www.cvshealth.com.

SOURCE CVS Health

The Attain by Aetna app will allow users to monitor their activity on a daily and weekly basis, tracking their progress against their weekly goals along the bottom.

The Attain by Aetna app will present users with everyday health tips and challenges, as well as reminders for things like refilling prescription medication. Download now

The Attain by Aetna app will present users with everyday health tips and challenges, as well as reminders for things like refilling prescription medication.

The Attain by Aetna app will present users with everyday health tips and challenges, as well as reminders for things like refilling prescription medication. Download now

The Attain by Aetna app will give users the opportunity to redeem their points from a variety of popular retailers.

The Attain by Aetna app will present users with everyday health tips and challenges, as well as reminders for things like refilling prescription medication. Download now

Media Contact: 

Ethan Slavin
SlavinE@aetna.com
860-273-6095

Investor Contact:

Michael P. McGuire 
michael.mcguire@cvshealth.com 
401-770-4050

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