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CVS Pharmacy announces first ever best of our brands product winners

February 23, 2021 | Pharmacy

Customers decide their favorite Store Brand health and wellness, snack, and beauty items

WOONSOCKET, R.I. –– February 23, 2021 –– CVS Pharmacy®, the retail division of CVS Health, released its first ever Best of Our Brands awards results, revealing customers’ favorite exclusive Store Brand products across 13 categories, spanning health and wellness, beauty, and snacks.The Best of Our Brands awards were conducted January 3rd through January 24th of 2021 via a survey open to the public. Customers voted in a survey to determine product favorites from popular Store Brand lines, including CVS Health®, Live Better™ by CVS Health®, Gold Emblem®, Gold Emblem abound®, GSQ by GLAMSQUAD®, and pop•arazzi®.

Starting today, winning products are marked online with a Best of Our Brands designation in their item descriptions, helping shoppers easily discover these customer favorites at a great value. To view and shop the full list of the 2021 Best of Our Brands winners, customers can visit and follow the conversation on social through the hashtag #CVSBestOfOurBrands.

“Listening to our customers’ feedback is at the heart of how we develop and enhance our offerings at CVS, so we are excited for this opportunity to learn which of our products really hit the mark,” said Brenda Lord, Vice President of Store Brands at CVS Health. “Our Store Brands help customers pursue personal health goals, discover on-trend snacks, and score beauty finds that they can’t get anywhere else – all at an affordable price and high quality they can trust. We want to celebrate the new finds and favorites that we hope the Best of Our Brands awards will inspire our shoppers to discover.”

The 2021 Best of Our Brands winners by category are:

  • Favorite Self-Care Essential: CVS Health Healing Skin Therapy Lotion

  • Favorite Skin Soother: pop•arazzi Milk & Honey Lip Balm

  • Favorite Beauty Buy: GSQ by GLAMSQUAD Manicure + Pedicure Set

  • Favorite Refresher: CVS Health Oil Absorbing Sheets

  • Favorite Relaxation Support: CVS Health Shower Lavender Scented Effervescent Vapor Tablets

  • Favorite Vitamin/Supplement: CVS Health Multivitamin Gummies

  • Favorite Immunity Support Product: Live Better Vitamin C

  • Favorite Sleep Support Staple: CVS Health Melatonin Gummies

  • Favorite Recovery Staple: CVS Health peas™ Hot or Cold Therapy Pack

  • Favorite Better-for-You Pantry Staple: Gold Emblem Everything Bagel Seasoning

  • Favorite Snack for Fueling Up: Gold Emblem abound Heart Healthy Trail Mix

  • Favorite Movie Night Snack: Gold Emblem abound Heavenly Light Popcorn

  • Favorite Trend-Inspired Product: CVS Health Shower Lavender Scented Effervescent Vapor Tablets

For more than 50 years, CVS Pharmacy has continued to innovate with its exclusive Store Brand family of products. More than 200 health and wellness, beauty, and snacks products were added in the last year, including the 100+ items under the Live Better by CVS Health wellness brand.

All CVS exclusive Store Brand products carry a commitment to quality, safety and trust, and hold a 100% satisfaction guarantee. Additionally, all Store Brand vitamins and supplements meet CVS Pharmacy’s “Tested to Be Trusted” standards. Tested to be Trusted is an industry-first program that requires third-party testing of all brands of vitamins and supplements sold in store and online to confirm the accuracy of the dietary ingredients listed on the supplement facts panel, and that they are free from certain additives and ingredients.