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CVS Pharmacy introduces new inclusive beauty and personal care brand, one+other™

January 25, 2023 |2 minute read time

Various CVS Pharmacy personal care products from the One+Other product line

As America’s leading health solutions company — and one of the largest and most trusted beauty retailers in the country — CVS Pharmacy® has always been passionate about beauty and the important role it plays in our consumers’ health and wellness journey, and we recognize our responsibility to provide the products and solutions that meet their individual needs.

As part of this commitment, we are proud to announce the launch of one+other™ (pronounced ‘one another’) — a new inclusive beauty and personal care brand that celebrates and embraces individuality with self-care essentials that are simply fun to mix and match. According to a survey conducted by The Harris Poll on behalf of CVS Health®, 91% of Americans agree self-care is important no matter who you are and 50% of Americans practice some form of self-care every single day. However, 1 in 3 (34%) Americans do not see themselves reflected in the self-care movement and nearly 4 in 10 (38%) Americans say they can’t afford to practice self-care.

We created one+other with the mission that everyone deserves to feel good, both inside and out. Our goal is to democratize access to personal care products so that everyone can practice self-care in their own unique way at an accessible price point. Additionally, as a brand created for all, the marketing campaign for one+other reflects a unique set of diverse voices and faces to show an authentic and inclusive representation of the CVS® consumer, no matter one’s gender, race, ethnicity, sexual orientation, age, disability or body type.

“Bringing health in beauty to the forefront of our assortment and marketing decisions is imperative as we work to ensure consumers can find the solutions they’re seeking to look and feel their best every day,” said Andrea Harrison, Vice President of Merchandising, Beauty & Personal Care at CVS Health. “The launch of one+other improves the shopability of our essentials products and ladders back to our commitment to make self-care more accessible and inclusive for everyone.”

one+other features an assortment of 200+ self-care staples — everything from cotton balls and nail polish remover to tweezers, eyelash curlers, body wash, brushes, hair accessories and more — exclusively available at CVS stores and on The collection will continue expanding with new launches through 2023 and beyond to consistently provide products that cater to the individual and unique needs of our diverse consumer base.

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About the Survey

This survey was conducted online within the United States by The Harris Poll on behalf of CVS Health from December 1-5, 2022, among 2,051 U.S. adults age 18+. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within ± 2.8 percentage points using a 95% confidence level. For complete research methods, including weighting variables, please contact