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CVS Pharmacy announces new ExtraCare BeautyClub loyalty perks

November 04, 2021 | Pharmacy

A woman in a sheer black shirt wearing a high ponytail smiles at the camera over the text "extracare Beauty club". The image is marked with the Beauty Unaltered logo.

Innovative loyalty program now offers more opportunities to discover wellness-driven beauty with free gifts from popular brands, exclusive VIP savings events, and frequent rewards

WOONSOCKET, R.I. — CVS Pharmacy, the retail division of CVS Health, today announced enhancements to its ExtraCare BeautyClub® loyalty program. The updates are a direct response to customer feedback for a more experiential beauty rewards program.

Beginning today, BeautyClub members will enjoy exciting new benefits, including:

  • The choice of a free beauty gift each month when members spend $30 on qualifying beauty products.

    • Redeemed in stores or on, members can select from several exciting options each month, from crowd-favorite, skin health and wellness-driven brands.

  • The opportunity to earn an additional 10% ExtraBucks Rewards on special days during the semiannual CVS Epic Beauty Events and throughout new Beauty VIP Private Sales Events, for a maximum of $20 per event.

  • Personalized deals and mobile exclusive beauty offers sent to members via an SMS text message or push from the CVS App.

BeautyClub members now earn access to CVS’ first Beauty VIP Private Sale Event which begins this month. Happening from November 14 to November 27, exclusive deals will include:

  • 25% off select brands from coveted indie and on-trend offerings like Revolution Beauty, Rainbow, ella+mila and GSQ by Glamsquad, as well as pro salon haircare, including Biolage, Big Sexy Hair, It’s a 10 and American Crew.

  • The opportunity to earn 10% back in ExtraBucks Rewards across all qualifying BeautyClub categories throughout the private sale event, for a maximum of $20 per event.

These program updates demonstrate the commitment from CVS Pharmacy to bring customers an unparalleled loyalty experience, along with elevated beauty benefits that deliver value and the excitement of discovering individual, wellness-driven beauty solutions within the CVS aisles.

“We are always looking for ways to inspire our beauty customers with a selection — and an experience — that simultaneously offers value and innovation,” said Andrea Harrison, VP of Merchandising, Beauty & Personal Care. “In line with our ongoing mission to deliver the brands and trends that speak to our customers, the revamped BeautyClub makes the discovery of cutting-edge products and wellbeing solutions more exciting and accessible than ever before.”

The BeautyClub update comes on the heels of recent major program changes to CVS Pharmacy’s long-standing, popular and free ExtraCare® Rewards loyalty program, which give ExtraCare members more flexibility in how they earn and spend rewards.

“Our reimagined loyalty programs are designed to meet our customers’ evolving wants and needs” said Michele Driscoll, VP Customer Engagement, Loyalty and Personalization, CVS Health. “We’re thrilled to bring our ExtraCare program members more flexibility in how they earn and spend their beloved ExtraBucks rewards and now offer our BeautyClub members exciting insider access, monthly gifts and extra rewards.”

ExtraCare and BeautyClub members will also find an enhanced “Rewards Tracker” in the upgraded CVS App where they can easily see their benefits, earning status and manage rewards.

Members are encouraged to download the CVS App for the optimal ExtraCare and BeautyClub experience and can also choose to receive coupon reminders and special offers via ExtraCare SMS text messages, including surprise deals on trending beauty items.

For more information about CVS Pharmacy’s BeautyClub, visit And for additional information on ExtraCare, visit Customers can also sign up for ExtraCare and BeautyClub for free online or within the CVS Pharmacy mobile app.

About CVS Pharmacy

CVS Pharmacy, the retail division of CVS Health, is America's leading retail pharmacy with nearly 10,000 locations, including over 1,700 pharmacies inside of Target and Schnucks grocery stores. We are committed to delivering innovative health solutions that create a simpler, more accessible experience for patients, customers, and caregivers. CVS Pharmacy is the only national pharmacy to remove tobacco products from its shelves and has taken a leadership role in responding to the COVID-19 pandemic by making testing and vaccinations available at locations across the United States. For the latest product and service offerings, visit or download the CVS App.

Media contact

Courtney Coelho