Our purpose | CVS Health

Our purpose

Bringing our heart to every moment of your health™.

Our strategy

Our mission at CVS Health is to take on many of the country’s most prevalent and pressing health care needs by understanding and acting on what consumers want and need — personalized, people-centered care that treats them like a human being, not a number.

Our Heart At Work behaviors™

We are customer obsessed. We walk in others’ shoes to improve the customer and colleague experience. We create an engaging and inclusive work environment where our colleagues reflect the diversity of our customers.

We boldly innovate to care for our customers. We act swiftly and adapt to feedback. We think big and are willing to take smart risks to innovate. We welcome different points of view and learn from mistakes.

We unite around our goal of serving the customer. We work across teams to provide the best care possible. We listen and learn from each other. We are conscious of our impact on customers, colleagues and the company.

We design for our customers. We continuously simplify by removing extra steps and innovating to create streamlined solutions. We focus on what matters most to our customers and empower those colleagues closest to the work to make the right call.

We work to earn the trust of our customers and colleagues by meeting our commitments and acting with integrity. We bravely do the right thing, even when it is hard. We speak up to challenge ideas and do so with heart.

The heart of health


As America’s largest health services company, CVS Health delivers health care in ways no one else can.

But what sets us apart isn’t just the care we provide.

It’s how we provide it.

Because at CVS Health, we put our hearts into everything we do.

That means we focus on our customers – helping people navigate the health care system and their personal health.

It means we relentlessly pursue innovation - developing digital services that deliver convenience, personalization and value.

It means we are committed to improvement - always creating more efficient, more effective ways to transform healthcare.

It means we consistently collaborate with each other - working as one to achieve the speed, agility and flexibility to face new challenges in health care.

It means we believe in inclusion, equality and opportunity – so we’re not just present in our communities, we’re part of our communities.

Of course, it also means we constantly demonstrate empathy, compassion and care in all our customer interactions.

Perhaps more than anything, it means that we never stop searching for new, personal and meaningful ways to bring our hearts to every moment of your health.

And that is what makes us CVS Health.