Be The First

Together, we can help deliver the first tobacco-free generation.

Let's Make History Together

We're helping deliver the first generation to be tobacco-free. As the nation’s largest pharmacy innovation company, CVS Health is uniquely positioned to help people on their path to better health, which includes playing a leading role in helping people lead tobacco-free lives. That’s why, through our company and the CVS Health Foundation, we’re investing $50 million and working with the nation’s leading anti-tobacco and youth organizations to support comprehensive education, advocacy, tobacco control and healthy behavior programming to help those who smoke quit and ensure those who don’t never start. 

Part of our commitment to deliver the first tobacco-free generation includes a partnership with the CVS Health Foundation, American Cancer Society® and Truth Initiative® to award grants to hundreds of U.S. colleges and universities.  Our Tobacco-Free Generation Campus Initiative is part a growing movement to accelerate and expand the number of campuses that are 100 percent smoke and tobacco free. 

Each day, according to the Centers for Disease Control and Prevention, more than 3,200 children under the age of 18 smoke their first cigarette, with 580 who become regular, daily smokers. We have an opportunity to end this persistent epidemic, and ensure the health of 5.6 million children alive today who are at risk of becoming a tobacco statistic tomorrow.

Our Progress